Summer is over, the kids are back in school and financial professionals are back to work in full swing and wondering how to market to their existing high net worth clients as well as meet new clients.
Nothing says more about how much you care than a small appreciation gift. Remember that differentiating yourself from the crowd is the key. In order to do that, you must think outside the box and be creative. However, my suggestion is that you do not wait until Christmas to send the gift. The following are a list of holidays or “reasons to communicate with your clients”.
September
September 22nd – First Day of Autumn
October
October 12th – Columbus Day
October 31st – Halloween
November
November 1st – Daylight Saving Time Ends
November 11th – Veteran’s Day
November 26th – Thanksgiving
December
December 21st – First Day Winter
December 25th – Christmas
You do not need to spend your entire marketing budget to pull this off. Be creative and have fun with it. If you are stuck, let us help you pick out the perfect gift for under $20.00. You will be very happy with the results.
To get you started, check out the following sites for great ideas:
http://www.mrsfields.com/
http://www.jellybelly.com/
http://www.amazon.com/
Please share your ideas of what’s working in the past for you.
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