With summer coming to an end, it is time to think about how you are going to communicate with your clients between now and year-end. A client appreciation event does not need to cost you thousands of dollars to pull off. Ask yourself… how do I solidify my relationship with my client, get them to refer me business and not empty my wallet? Well, sometimes you have to think outside the box.
You do not always need to have a formal event to achieve your objectives. The following is a short list of things you can do on a budget between now and year end:
Plan a “Day at the Patch” – With Halloween and Thanksgiving around the corner, this is a wonderful opportunity to plan a family event at a local pumpkin patch. Face painting, hay rides, corn mazes are all fun things to do. Have your clients pick out a pumpkin and ask them to send you a picture after it is carved for your next newsletter. How many clients do you think would “bring a friend” to this fun event?
Plan a “Day at the Movies” – People love to go to the movies. I can guarantee you that a private showing at a local theatre and a bucket of popcorn is much less expensive than a Porterhouse at your local steak house. You can print up custom tickets and have a great time with clients before or after the movie. This can also be a very fun family friendly event. Again, how many clients do you think would “bring a friend” to an event like this?
Plan a “Scavenger Hunt” – The thrill of adventure without getting on a plane. I am sure your town has many unique historical sites or just plane fun things to discover. If you are in, or near, a larger metropolitan downtown this is event easier. Bring your clients together give them a list of things they and their “team” need to find. Use your imagination and have fun with it. You can even rent GPS units to make it more interesting to locate things around town you want them to find. You can all meet at a local park, restaurant or pub to finish the event. Once again, how many clients do you think would “bring a friend” to be on their “team”?
All these client appreciation events can be done on a shoestring budget with lasting impact.
Let us know about your most successful client appreciation events.
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